Stephanie Johnson
- Role
- Email Marketing Manager at Los Angeles Times
- Location
- Asheville, NC, US
- LinkedIn followers
- 500 followers
About Stephanie Johnson
Passionate Marketer | Creative Strategist | Storyteller Superpowers: empathetic…
Experience
Email Marketing Manager
Nov 2022 — Present
Drive CRM, email, and SMS operations across the Times’s various businesses, utilizing teamwork with the marketing, data, and paid social team; cross-functional team leadership with email and audience growth reporting, data extension creation, and customer journey strategy creation resulting in climbing gains MoM, such as:\\\\n34% QoQ increase in relevant acquisition leads through analysis of SMFC data\\\\n11% QoQ increase in retention through audience journey mapping\\\\n8% MoM increase in event email click through rate by segmenting via zip code\\\\n13% QoQ increase in list size for Guild through creation of on-site opt-in portal\\\\nIncreased teamwide knowledge of email metrics through the creation of a best practice index, implementation of email office hours, and quarterly email stat deep dives\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Lenoir-Rhyne University
Master's Degree, Writing
2014 — 2016
Flagler College
Bachelor's degree, English Language and Literature, General
2007 — 2011
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