Stephanie Stone

Experience

1. Senior Marketing Strategist

   CVS Health

   Jun 2021 — Present

   Senior leader on the Loyalty and Personalization team that developed and executed customer and category growth opportunities using relevant and personalized marketing strategies derived from surfacing accurate data and deploying loyalty activation and gaining advanced personalization to dissect and plan future campaigns-Supported projects based on identifying and developing innovative and out-of-the-box personalization strategies to test across customer cohorts and category strategies including new communication approaches, cadence strategies, offer strategies, methods of offer delivery, new external partnerships, etc-Analyzed channel, program and category performance metrics, identifying opportunities for improvement and leading a cross functional team to execute tests and learn plans to grow performance-Built and pitched leadership decks for holistic marketing approaches for the 4th largest company in the US that were successfully integrated and surpassed LY by 90%- Supported the management of ongoing revenue, budget and ROI performance related to personalization programs across all channels- Communicated with excellence both verbally and written, with demonstrated high level of competency in working cross-functionally on at least 10 Webex meetings per week-Researched medical data and converted complex language into copywriting accessible to the very detailed targeted personas in order to develop effective marketing campaigns visually and across all mediums-Prepared materials for and lead senior leadership discussions to inform on progress and seek/gain alignment on upcoming critical business solutions- Led analytical, hypothesis driven approach to growing personalization solutions. Lived and breathed data, analytics and industry findings to develop test & learn approaches to new concepts- Built learning agendas, analyzed results, and integrated findings into the organization for on-going execution and refinement.