Stephanie Spero

About Stephanie Spero

I\'m a founder, brand builder, and marketing strategist who helps companies grow with purpose and precision.As CEO of Cullen + Rose, I’ve spent the last several years helping startups and PE-backed brands scale—whether that means launching a new identity, rebuilding a growth engine, or assembling the right marketing team from the ground up.I specialize in- Full-funnel growth strategy (acquisition → retention)- Performance media & demand generation- Brand positioning & creative platform development- Team-building & fractional CMO leadershipMy experience spans B2C, DTC, and emerging CPG across ecommerce, retail, and digitally native brands. I\'ve worked hand-in-hand with founders and executive teams to turn business goals into marketing systems that drive results. Along the way, I’ve launched award-winning campaigns, led teams, advised PE-backed brands, and built something I’m proud of.Learn more about what we can do for you at cullenandrose.com.

Experience

1. Co-founder & Chief Client Officer

   Cullen Rose

   May 2020 — Present

   Built a consultancy that partners with ambitious brands to accelerate growth through media, brand, and marketing systems designed for scale. Trusted by startups, PE-backed companies, and legacy brands ready to evolve.Growth + Business Impact- Scaled cross-channel media investment with conversion and demand strategies tied to consumer signals- Helped double startup valuations through brand, marketing, and GTM acceleration- Served as fractional CMO for high-growth brands, leading full-funnel performance and brand strategy- Built in-house teams and marketing systems for early-stage financial services and CPG companiesBrand Building + Positioning- Created Get Biofuel with NASCAR/MMA, launching a culturally resonant sustainable fuel brand- Repositioned PE-backed CPG brands using consumer research and iterative creative- Led DTC and ecommerce rollouts including Amazon strategy and PDP optimizationCreative + Campaign Success- Led award-winning campaign for Growth Energy / Get Biofuel (10+ industry awards, MSG takeover)- Developed influencer programs including partnership with Olympian Shawn Johnson EastPerformance Media + Innovation- Built proprietary media optimization model (funnel performance, mix modeling, attribution)- Launched performance media practice optimized to real-time market and consumer signals- Developed creative testing systems tied to conversion and business KPIsInsights + Research- Established in-house research capabilities: qual/quant, focus groups, packaging studies- Applied insights to drive brand positioning, creative strategy, and growth plans

Education

• University of Delaware

  BAAS, English

  1996 — 2000

Skills

• Google Analytics
• Media Planning
• Marketing Strategy
• Social Media
• Marketing
• Digital Strategy
• Creative Strategy
• Healthcare
• Crm
• Customer Relationship Management (Crm)
• Ppc
• Project Delivery
• Online Campaign Management
• Project Management
• Digital Media
• Pay Per Click (Ppc)
• Strategy
• E-Commerce
• Sem
• Multi-Channel Marketing
• Campaign Strategies
• Mobile Marketing
• Advertising
• Web Analytics
• Business Planning
• Integrated Marketing
• New Media
• Mobile Devices
• Facebook
• Web Development
• Analytics
• Business Strategy
• Online Marketing
• Media Buying
• Web Design
• Roi Management