Stephanie Rastelli
Digital Intelligence & Data-Driven Insights
- Role
- Ecommerce Analytics Strategy Lead at General Motors
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Stephanie Rastelli
A data-driven research professional deeply immersed in the strategic integration and…
Experience
Ecommerce Analytics Strategy Lead
Jul 2022 — Present · Detroit, MI, US
Established GM’s eCommerce measurement and analytics strategy, including the assessment and definition of foundational, mature, and industry best practices• Identified gaps and limitations in data collection and architecture, enhancing data integrity, reporting accuracy, efficiency, and business impact across software & services, sales/marketing, customer experience and applied data science teams• Leveraged existing data and analytics to generate business insights, driving traffic, conversion, and revenue growth across the Accessories, Parts, and OnStar digital departments• Collaborate across internal teams and with external partners to measure and report out on the impact of new feature product releases, operational issues, customer experience, A/B testing and key performance objectives and business results
Education
Wayne State University
Master’s Degree, PR & Organizational Communication
2015 — 2019
Wayne State University
Bachelor’s Degree, Communication & PR
2008 — 2012
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