Stephanie Powell

About Stephanie Powell

The majority of my work history has been in traditional B2B field marketing and strategic…

Experience

1. Associate Director, Field Marketing

   Veeva Systems

   Jul 2023 — Present

   I am responsible for the Commercial Field Marketing CRM Suite team members, strategy, and efforts in North America- Supporting the creation of integrated marketing campaigns that support the primary goals for the CRM Suite - Collaborating with Sales, Customer Success, Strategy, and Product Marketing to ensure the development and delivery of successful programs - Supporting the development and execution of account-based marketing strategies and models - Building, managing, and communicating both annual and mid-year marketing plans - Developing marketing program budgets that produce activities that are effective, efficient, and deliver high ROI against our yearly goals - Optimizing marketing campaign effectiveness by leveraging industry best practices and past performance insights - Leveraging and learning the Veeva way of content writing and communications, ensuring the customer, their pain points and value is the foundation of all communications - Timely communication and campaign execution of all programs and activities - Supporting the CRM field marketing team not only with their overall strategy and execution of marketing plans but with their personal and professional development as marketers.