Stephanie Masura
Corporate Strategy & Operations Executive | Driving Transformation, Operational Excellence & High-Performing Teams
- Role
- Director, Strategic Marketing at IPG Photonics
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Stephanie Masura
I’ve always been drawn to the challenge of turning complex problems into streamlined…
Experience
Director, Strategic Marketing
Feb 2024 — Present · Marlborough, MA, US
As Director of Strategic Marketing at IPG Photonics, I lead global marketing strategy across all products and regions, guiding a team of six direct reports and matrix partners. I drive product marketing, campaign planning, content development, and social media, while building unified processes that align sales and marketing efforts worldwide. By fostering collaboration, coaching teams, and championing change management, I cultivate a culture of innovation and accountability.I successfully rebranded and repositioned LightWELD handheld laser heads, transforming customer perception and driving a 15% increase in leads with a sustained 20% marketing-to-sales conversion rate. I introduced marketing processes that boosted team efficiency by 10% and improved asset delivery. Through market analysis and customer insights, I refined messaging and buyer tools to revitalize flagship products. I also launched cost-efficient campaigns under $100K, produced targeted communications, and generated actionable insights that accelerated lead generation and strengthened market presence.
Education
iPEC Coaching
CPC
2019 — 2020
Marquette University
Public Relations
Skills
- Aviation
- Program Management
- Flights
- Team Leadership
- Aerospace
- Commercial Aviation
- Aircraft
- Business Strategy
- Cross-Functional Team Leadership
- Integration
- Competitive Analysis
- Requirements Analysis
- Airports
- Airlines
- Project Management
- Strategic Planning
- Agile Methodologies
- Business Analysis
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