Stephanie Luzon
Senior Copywriter @MILES
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WORK HISTORY
Senior Copywriter @MILES
Berlino, DE
Content Strategy Development- Formulated and executed comprehensive content strategies to enhance brand visibility and engagement- Collaborated with marketing, product, and design teams to align content with overall company goals and brand messaging.Copywriting- Crafted compelling copy for various platforms including website, app, social media, email campaigns, and print materials- Ensured all copy adhered to brand voice and style guidelines, maintaining a consistent and engaging tone across all communications.Campaign Management- Developed and executed copy for integrated marketing campaigns, promoting car sharing services and special offers- Collaborated with the creative team to brainstorm and conceptualize innovative campaign ideas.SEO and SEM- Created SEO-optimized content to improve organic search rankings and drive traffic to the website- Worked closely with the digital marketing team to develop effective SEM strategies and ad copy.Editing and Proofreading- Edited and proofread content produced by other team members to ensure high-quality and error-free deliverables- Provided constructive feedback and mentoring to junior copywriters.Brand Development- Played a key role in developing and evolving the brand\'s voice and messaging- Wrote the company\'s style guide, establishing and maintaining consistent writing standards and brand voice across all communications- Ensured consistency in brand messaging across all touchpoints, from advertising to customer communications.Cross-Functional Collaboration- Worked closely with product managers, UX/UI designers, and developers to ensure the content is effectively integrated into the user interface- Collaborated with external partners and agencies to coordinate content for joint marketing efforts.
EDUCATION
Università Ca' Foscari Venezia
Master's degree, Chinese Studies and Business Management
Capital Normal University
Chinese Language
Beijing Language and Culture University
Chinese language
Northwestern University
Social Media Marketing Specialization
Università Cattolica del Sacro Cuore
Bachelor's degree, Language Expert for International Relations
ITCS Primo Levi
High School Diploma, Foreign Languages
ABOUT STEPHANIE LUZON
I\'m a storyteller with a strategist’s mindset. With a background that spans fintech, mobility, and publishing, I bring over 8 years of experience crafting content that informs, inspires, and performs — across product, performance, and brand.Currently at MILES, I lead cross-channel copy strategy, shape and scale brand voice, and create campaigns that help drive customer engagement and product growth. I’ve worked closely with product designers, marketers, and developers to build seamless content experiences — from websites and apps to email journeys and social activations.A linguist by training and a marketer by passion, I speak five languages and have studied and worked across Europe and China. Whether it’s localizing a campaign, simplifying complex topics, or defining a tone that feels just right, I love making words work harder (and smarter). Areas of focus:Creative & UX copywritingContent strategy & brand messagingSEO & multilingual localization (EN, IT, ES, ZH)Campaigns that blend business goals with emotional resonance
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