Stephanie Higinbotham
Brand Management | Product Development | Strategic Planning
- Role
- Assistant Brand Manager (Specialist Iv) at Mary Kay Global
- Location
- Princeton, TX, US
- LinkedIn followers
- 500 followers
About Stephanie Higinbotham
Meticulous, resourceful, and initiative-taking Assistant Brand Manager with eight years of experience in leading strategic marketing efforts that drive business growth and builds strong brand presence.
Experience
Assistant Brand Manager (Specialist Iv)
Dec 2022 — Present · Addison, TX, US
Manage NPD and maintenance projects from concept to launch with an emphasis in skincare. Categories include dermocosmetics, basic skin care, anti-aging skin care, men\'s grooming and body care - lead both regular line and limited-edition SKUs. Map out new product launches, commercial innovation projects and phase out recommendations 3 years out, while continuously monitoring SKU performance across skincare and body care.Collaborate cross-functionally with technical partners in marketing, creative, finance and R&D to develop new products and maintain current portfolio.
Education
The University of Texas at Dallas
Bachelor of Applied Science (B.A.Sc.), Marketing
2012 — 2014
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