Stephanie Higinbotham

Brand Management | Product Development | Strategic Planning

Role
Assistant Brand Manager (Specialist Iv) at Mary Kay Global
Location
Princeton, TX, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Stephanie Higinbotham

Meticulous, resourceful, and initiative-taking Assistant Brand Manager with eight years of experience in leading strategic marketing efforts that drive business growth and builds strong brand presence.

Experience

  1. Assistant Brand Manager (Specialist Iv)

    Mary Kay Global

    Dec 2022 — Present · Addison, TX, US

    Manage NPD and maintenance projects from concept to launch with an emphasis in skincare. Categories include dermocosmetics, basic skin care, anti-aging skin care, men\'s grooming and body care - lead both regular line and limited-edition SKUs. Map out new product launches, commercial innovation projects and phase out recommendations 3 years out, while continuously monitoring SKU performance across skincare and body care.Collaborate cross-functionally with technical partners in marketing, creative, finance and R&D to develop new products and maintain current portfolio.

Education

  • The University of Texas at Dallas

    Bachelor of Applied Science (B.A.Sc.), Marketing

    2012 — 2014

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Stephanie Higinbotham — Assistant Brand Manager (Specialist Iv) at Mary Kay Global in Princeton, TX, US | Unifers