Stephanie Leisa Gallo

About Stephanie Leisa Gallo

With over 20 years of marketing experience across various industries, especially in…

Experience

1. Sr Director of Marketing & Public Relations

   StrataTech Education Group

   Aug 2021 — Present

   Innovative, forward-thinking, and dynamic senior marketing leader with a proven history of enhancing brand potency, cultivating demand, and boosting conversion rates. Adept at crafting impactful creative solutions and nurturing external relationships to elevate brand awareness and consideration across diverse portfolios. I have contributed to the success of StrataTech Education Group, a trailblazer in higher education dedicated to skilled trade training. My role encompassed the orchestration of comprehensive marketing strategies and campaigns for several prominent brands, including Tulsa Welding School (TWS) and The Refrigeration School (RSI), spanning multiple national locations. I am accountable for devising strategic marketing approaches, spearheading demand generation efforts, managing budgets, overseeing media strategies, and executing multifaceted integrated campaigns across both traditional and digital platforms. My proficiency extends to content generation, social media engagement, audio and video production, event coordination, internal and external communications, brand strategy, and insightful marketing research. Leveraging my expertise in marketing analytics, I ensure data-driven decision-making and optimal campaign outcomes. Adept in public speaking and dedicated to corporate social responsibility, I possess a wealth of experience in skillfully overseeing diverse agency partnerships and cohesive marketing teams. My leadership has consistently yielded impressive results, focusing on demand generation, conversion enhancement, brand strategy refinement, creative direction encompassing digital and marketing communications, AI integration, website development, CRM utilization, and adept project management. I am well-versed in the effective utilization of DAM/VAM platforms to streamline asset management. My achievements underline my commitment to driving innovation, fostering brand excellence, and achieving tangible marketing outcomes.

Education

• Keller Graduate School of Management of DeVry University

  Masters of Public Administration (MPA), Marketing, Higher Education, Non-profit

• Northwestern University - Kellogg School of Management

  Graduate Certificate , Brand Marketing, Consumer Behavior, and Demand Generation

• Northwestern University

  Bachelor of Science (BS)- School of Speech/Communications, Radio/TV/Film - Marketing Communications/Journalism

• Northwestern University - Kellogg School of Management

  Certificate Digital Marketing, Analytics & Automation, Digital Marketing, Analytics, Attribution, Optimization & Marketing Strategy

• Integrative Health Practionner Institute

  Integrative Health Practionner Certification - Level 1, Integrative Health

• Keller Graduate School of Management of DeVry University

  Master of Business Administration - MBA, Marketing Concentration

Skills

• Print Production Management
• Corporate Communications
• Crisis Communications
• Digital Marketing
• Online Marketing
• Brand Management
• B2b
• Advertising
• Media Planning
• Online Advertising
• Project Coordination
• Audio Visual Production
• Direct Marketing
• Copywriting
• Integrated Marketing
• Management
• Aprimo
• Content Marketing
• Marketing Communications
• Brand Journalism
• Brand Development
• Market Research
• Creative Direction
• Marketing
• Marketing Research
• Creative Strategy
• Product Marketing
• Project Management
• Marketing Strategy
• Visual Journalism
• Multi-Channel Marketing
• Public Relations
• Lead Management
• Event Management
• Marketing Management
• Publications
• Creative Development
• Content Strategy
• Public Speaking
• Social Media Marketing