Stephanie Dawson
Senior Director
- Role
- Senior Director, Merchandising at Janie and Jack
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Stephanie Dawson
Senior merchandising executive with 20+ years of experience building omni-channel growth strategies for global and specialty retail brands. Proven track record of scaling $100M–$700M businesses through category expansion, marketplace and 3rd-party ecosystems, licensing and collaborations, and data-driven merchandising execution. Known for translating brand vision into financially accretive assortments, leading high-performing teams through complex change, and delivering sustained retail and GM$ growth.Key StrengthsOmni-channel merchandising leadership (Ecommerce, Stores, Wholesale, Marketplace)Financial leadership (GM$, AUR/AUC optimization, pricing architecture, LRP planning)Blue-sky thinking – able to drive innovation with a creative approach and an entrepreneurial spirit Marketplace & 3rd-party ecosystem development (vendor recruitment, onboarding, taxonomy, governance)Licensing & collaborations (contract negotiation, assortment strategy, cross-functional execution)Product development & costing (Apparel, Accessories, Sleepwear)Proven ability to build, lead, coach and develop teams with experience leading through complex changeTeam building & transformation
Experience
Senior Director, Merchandising
Jul 2025 — Present · San Francisco, CA, US
Lead Merchandising for Boys, Baby, Sleepwear, Marketplace, Licensing and 3rd Party
Education
Central St. Martin's College of Art
studied Fashion Communication and Promotion
Skills
- Merchandising
- Apparel
- Fashion
- Visual Merchandising
- Management
- Trend
- Trend Analysis
- Assortment
- Retail
- Merchandise Planning
- New Store Openings
- Styling
- Textiles
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