Stephanie Cunningham

About Stephanie Cunningham

QUALIFICATION HIGHLIGHTS: • Over 25 years of successful marketing strategy, brand management, and business development experience. • Expertise in developing and executing strategic marketing plans for large healthcare organizations. • Experienced in multi-channel integrated marketing initiatives including digital, SEO, print, email, and social media. • Skilled in project management, competitive market analysis, brand development, and brand awareness. • Adept at conducting market research and analysis for the successful development of new programs and services. • Demonstrated achievement in developing targeted strategies and tactics to meet marketing goals and objectives. • Practiced in driving marketing strategy for consumer, business-to-business, and physician target audiences. • Extensive experience collaborating with internal and external stakeholders building collaborative relationships. • Recognized for developing and managing highly effective and motivated marketing teams that deliver results. • Exceptional leadership, communication, problem-solving, critical thinking, and relationship building skills. KEY COMPETENCIES: Sales and Marketing • Business Development • Marketing Strategy • Project Management Healthcare Services • Physician Relations • Market Research • Competitive Analysis Product Launch Strategy • Branding/Re-Branding • Creative Development • Direct Marketing Marketing Collateral • Style Guidelines • Search Engine Optimization • Website Content Management Social Media Marketing • Print Advertising • People Leadership • Vendor Management Customer Access • Public Relations • Philanthropy • Contract Negotiation

Experience

1. Vice President of Business Development and Philanthropy

   The Menninger Clinic

   Dec 2015 — Present · Houston, TX, US

   Lead business development and philanthropic activities for a specialty 120-bed psychiatric hospital.• Direct strategy and execution of sales and marketing initiatives to promote services in the US and internationally.• Manage a Business Development team of 11 to create and implement marketing strategy and tactics.• Collaborate with the Executive team to refresh the organization’s mission, vision, and values.• Ensure the clinic’s brand and style guidelines are effective with support from consultants and senior leadership.• Spearhead the business planning process with clinical champions to develop proposals for new services. • Conduct market assessments and provide support for the development of the business plan. • Shephard proposals forward ensuring ensure smooth movement through the screening and approval process. • Develop all print and electronic collateral materials with Communications team.• Optimize the organization’s website content, search engine optimization (SEO), and social media strategies. • Manage the Reception and Call Center functions with focus on improving customer access and customer experience.• Lead the strategy and execution of fundraising activities including cultivating relationships with major donors.• Oversee grant applications and proposals as well as fundraising events with an annual fundraising goal of $2MM. • Key Accomplishments- Built a Strategic Services Team to manage and implement strategic initiatives and a five-year strategic plan- Launched an adult assessment and stabilization program generating $10MM+ in annual revenue- Established a step-down community integration program that generates $4.5MM in annual revenue- Initiated and led efforts to assess and update the clinic’s brand positioning to drive revenue growth- Increased website visitors by 70% due to implementation of effective SEO and social media strategies- Grew physician referrals through initiative to strengthen provider relationships.

Education

• Colgate University

  Bachelor of Arts - BA, Art and Art History

  1989 — 1993

• The College of William and Mary - The Mason School of Business

  Master of Business Administration - MBA, Marketing

  1996 — 1999