Stephanie Craig
- Role
- Director, Global Shopper Behavior, Analytics & Insights at Procter & Gamble
- Location
- Loveland, OH, US
- LinkedIn followers
- 500 followers
About Stephanie Craig
Consumer Packaged Goods Senior Manager delivering strategic business growth opportunities…
Experience
Director, Global Shopper Behavior, Analytics & Insights
Jul 2020 — Present
Skills
- Strategy
- Market Research
- Marketing Research
- Customer Insight
- Competitive Analysis
- Brand Management
- Idis
- Coaching
- Laddering
- Perceptual Mapping
- Product Launch
- Segmentation
- Product Development
- Shopper Marketing
- Pricing Strategy
- Global Research
- Consumer Behavior
- Insight Generation
- Product Innovation
- Key Driver Analysis
- Consumer Insight
- Brand Architecture
- Consumer Behaviour
- Consumer Products
- Brand Equity
- Market Planning
- International Research
- Cross-Functional Team Leadership
- Marketing
- Triads
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