Stephanie Cielenski

About Stephanie Cielenski

Performance Marketing | B2B & B2C | Automation & Intralogistics | Supply Chain Technology | AdTech | MarTech | FinTech | CPG | SaaS | Warehouse Automation & Robotics | Go-to-Market Execution | AI-Driven MarketingAccomplished product and marketing leader with 15+ years of experience accelerating growth for global brands and industry innovators — including Kardex, Procter & Gamble, U.S. Bank, Abbott Labs, Kimberly-Clark, Kroger, Publix, Delhaize, and H-E-B. I specialize in designing and executing full-funnel marketing strategies that drive measurable pipeline growth, improve conversion, and deliver sustainable revenue impact.Across B2B, B2C, and SaaS, I bring a hybrid skill set at the intersection of content strategy, performance marketing, analytics, and product-led growth. Known for transforming marketing engines, improving lead quality, and elevating customer engagement through data-driven decision-making and compelling brand storytelling.Recent Impact | Kardex – AutoStore North AmericaCurrently leading marketing strategy and execution for North America’s AutoStore business, driving awareness and demand generation within warehouse automation, robotics and intralogistics. Delivered a 34.5% increase in new business opportunities, generated 86% of new business leads through high-performing channel mix (third-party platforms, events, amplification), and achieved a 10% conversion rate (2–5% industry benchmark) with a 21.5% Marketing-Lead-to-Won rate, demonstrating strong alignment with sales and product innovation.I excel in connecting strategy to execution, scaling global brands, and leading cross-functional teams and agency partners to deliver meaningful business results. Passionate about innovation across automation, supply chain, SaaS, AI-driven marketing, and digital experience technology.Areas of Strength & SpecialtiesSaaS • Intralogistics & Automation Marketing • B2B Demand Generation • Full-Funnel Strategy • Performance Marketing • Lead & Pipeline Optimization • Content Strategy & Development • Sales Alignment • User Acquisition & Lifecycle Marketing • Influencer & UGC Strategy • CRO • Paid Digital (Google, Meta, TikTok, LinkedIn, Snap) • CTV/DOOH/Podcast • Mobile App Strategy • ASO/ASA • Brand Positioning • GTM Strategy • New Product Launch • Global Campaign Execution • CRM • Voice of Customer & Insights • Product + Marketing Collaboration • Data & KPI-Driven Optimization • Enterprise Partnerships • B2B • B2C • B2B2C • DTC

Experience

1. Marketing Manager Amer - Autostore Solutions

   Kardex

   Sep 2024 — Present

   Kardex is the fastest growing global AutoStore partner, combining innovation and deep expertise through purpose-built software to unlock the full potential of AutoStore ASRS.Lead performance-driven B2B marketing across online and offline channels for the AutoStore business in the Americas region. Partner closely with our global central MarCom and regional teams in EMEA and APAC to drive full-funnel demand generation, from awareness to lead conversion, within the warehouse automation/material-handling sector.• Develop and execute global and region-specific inbound and outbound campaigns (digital, direct marketing, events, trade shows, thought leadership) to engage industrial and logistics buyers and channel/partner stakeholders.• Create high-impact content assets to support each stage of the buyer journey: customer stories, video case studies, white papers, fact sheets, press releases and micro-content for LinkedIn and YouTube.• Work hand-in-hand with Sales, Digital Marketing, and channel teams to generate Marketing Qualified Leads, hand them to business development, and optimize conversion metrics.• Manage the regional marketing mix (online/offline), third-party agencies, exhibition logistics, collateral and customer events, while ensuring brand and corporate-design alignment.• Continuously measure campaign ROI, funnel metrics (impressions, MQLs, conversion rates), and iterate on marketing performance to support business growth.• Collaborate globally: leverage best practice and resources from EMEA and APAC AutoStore teams, share learnings, and adapt global strategy to the Americas market.Key Highlights• Optimized marketing initiatives across channels to drive higher engagement and more qualified prospects throughout the buyer journey.• Amplified the reach and impact of regional campaigns by leveraging multi-channel strategies, partnerships, and event activations to connect with target audiences more effectively, driving accelerated MQLs and SQLs.

Education

• Wittenberg University

  BA, Marketing