Stephanie Bruckner

About Stephanie Bruckner

A product management and strategy executive across hospitality, technology and gaming, specializing in analytics, research and product strategy. Successfully builds high performing teams that create and execute ambitious organizational and product growth targets. Passionate about creating educational programs and organizations that enable professional development for our future leaders.Highly efficient at creating, planning, implementing, and executing cross-team product growth strategies, marketing plans, and land-based / digital product strategies, leveraging a collaborative leadership approach.Possess advanced computer skills in complete Microsoft Office Suite (including Visio, Access, MS Project, and Excel) and experience with Tableau, SPSS, Cognos, SQL, Confluence, Jira, Qualtrics, Qlikview, Cvent, Survey Monkey, Facebook Analytics, Google Analytics and others.Specialties: Extensive experience in leading and executing various executive, corporate and project-based initiatives across the following areas: land-based and online gaming product plans and strategies, business and marketing plan creation, product portfolio segmentation/planning, new innovation and market research and strategy, competitive intelligence, business analytics, marketing strategy, market analysis/feasibility, consumer and player usability/focus group research, customer research and engagement, financial returns analysis, business process improvement, revenue/cost forecasting and project budgeting/management.

Experience

1. Exec Director, Global Product Portfolio Strategy

   Light & Wonder

   Mar 2022 — Present · Las Vegas, NV, US

   Drive the global product management portfolio strategy for global games, hardware, and technology to align to largest market opportunities yielding optimal returns. Align and manage cross channel roadmaps (i-gaming, social, land-based gaming) ensuring cross-channel delivery and maximum content value. Leverage in-depth market segmentation, competitive analysis and annual portfolio planning frameworks that that allows for optimized returns for entire product portfolio (slots, tables, etc.)-Product Function Ownership: Own end-to-end global slot content and hardware strategic plan processes, roadmaps, business cases, and program governance from conception through development and go to market phases to ensure all products are launch ready-Executive Leadership: Manage global product mgmt. team and global executive collaboration that ensures program function and product efficiency while working with regional leaders and cross functional teams to ensure local market alignment. Partner with game development, commercial, marketing, and analytics leadership/teams to yield a data and model driven approach to drive decisions to optimize portfolio mix and product lifecycle stages, along with key marketing strategies to drive product growth-Strategy Framework and Execution: Built a new global product management governance program to drive the company toward common planning processes to measure for on time delivery, quality, and go to market readiness/performance to ensure cross functional accountability across all product lines-Team Development: Committed leader focused on developing and enabling future talent. Co-Chair EmpowHER Women’s Resource Group. Co-Chair of the 20••••21 Leadership and Innovations Training program. Chair of Commercial Intern Program, Book Crew Captain, and active member of Momentum Mentorship Program

Education

• The University of British Columbia

  Business, Marketing (Research)

  2002 — 2006

• Sauder School of Business

  Bachelor of Commerce, Marketing

  2002 — 2006

Skills

• Market Research
• Project Management
• Business Analytics
• Analytics
• Business Strategy
• Budget
• Forecasting
• Business Planning
• Competitive Analysis
• Analysis
• Strategic Planning
• Gambling
• Casino
• Crm
• Financial Analysis
• Business Intelligence
• Business Analysis
• E-Commerce
• Marketing Strategy
• Management
• Product Management