Stephanie B.

About Stephanie B.

In the dynamic landscape of digital marketing, few can claim the depth of expertise and innovative impact that I bring to the table. With a career spanning over 15 years, I have dedicated myself to crafting data-driven strategies that empower brands across healthcare, hospitality, finance, higher education, and beyond to achieve measurable growth. In 2008, during the recession, I started freelancing (simply to survive) after my parents lost everything. What began as a side hustle quickly became a successful marketing agency serving hundreds of nationwide clients. After the agency was acquired, I joined DCW Media, where I built their digital department from the ground up. Throughout my career, I’ve worked with clients to create campaigns that drive ROI and elevate brand presence. My focus is on finding efficient, practical solutions that deliver measurable growth. At DCW Media, I developed a proprietary people-based tech stack, helping clients save money while improving lead quality and achieving a 40% increase in lead volume and 32% higher conversion rates. I specialize in turning big challenges into smart, impactful solutions that drive real results. By putting together creative strategies with deep insider industry knowledge, I help clients optimize their marketing spend and achieve faster ROI. My journey from building and selling a full-service agency to leading innovation in ad tech has equipped me with a unique toolbox of strategies and connections that consistently deliver measurable growth. Marketing and agency life didn’t just become my 9 to 5. It became the career I love and thrive in daily.CAREER HIGHLIGHTS INCLUDE: • Building a proprietary people-based tech stack, increasing lead volume by 40% and improving conversion rates by 32% for clients. • Growing a digital department by 4,900% and increasing digital sales by 82% at DCW Media. • Scaling a start up marketing agency by 1,500% in five years that led to a successful acquisition. • Reducing client churn by 90% with innovative retention strategies. • Driving $90M in annual revenue through customized digital marketing strategies for national and international clients.As the digital landscape evolves, I stay at the forefront, leveraging cutting-edge tools and creative strategies to redefine what\'s possible for my clients. Curious about what I can do for you? Let’s connect!

Experience

1. Vice President, Digital Media

   DCW Media

   Mar 2014 — Present · New York, NY, US

   Transformed the agency\'s digital department and drove 4,900% growth through innovative strategies and proprietary technology. Increased digital sales by 82% and contributed $90M in revenue annually by implementing an a unique AdTech stack and strategic programmatic partnerships. Leading a team of 30, fostering collaboration across sales, analytics, and account management, and reducing client churn by 90%. Directing the development of a people-based tech stack, delivering 40% higher lead volume and 32% improved conversion rates for clients in healthcare, hospitality/entertainment, finance, and higher education.

Education

• University of Maryland

  B.A., Political Science and History

  2004 — 2007

• Institute for the International Education of Students (IES)

  Study Abroad, Spanish Language & European Media

  2005 — 2005

• Pace University

  M.S., Technology Studies

  2010 — 2011

• Mercy University

  Master of Business Administration (MBA), Marketing and Management

  2013 — 2014