Stephanie Berry

VP of Marketing and Brand Management @Akron Summit Convention & Visitors Bureau

Akron, OH, US

Serve as head of marketing of the organization, providing support in the area of marketing strategy and management.• Develop the annual marketing plan and the strategies, tactics and resources necessary to achieve goals.• Provide leadership and support the design, development, and implementation of products and service lines.• Conduct competitive and market analysis to determine and highlight ASCVB’s key differentiators.• Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.• Design, create and print all marketing ads, graphics, banners, building signage, labels/stickers, business cards, web graphics, etc. • Responsible for planning, promoting and designing large-scale events involving industry partners.• Leading the marketing team to develop and execute effective marketing strategies across multiple communication channels such as marketing collateral, press releases, email blasts, social media, videos and more.• Elevate and maintain a positive image for the organization; Maintain brand standards and ensure compliance across all marketing and communications channels.• Work closely with the sales department to align sales and marketing strategies.• Develop channel, segment and market strategies to enable targeted marketing.

Kent State University

Bachelor of Arts (B.A.), Interior Design

Kent State University

Master of Business Administration (M.B.A.), Marketing