Stephanie Alkire
- Role
- Portfolio Marketing Manager, Salty Snacks - Away from Home Channels at Kellogg Company
- Location
- Portage, MI, US
- LinkedIn followers
- 500 followers
About Stephanie Alkire
Top performing, results-driven marketing and sales leader with broad consumer packaged…
Experience
Portfolio Marketing Manager, Salty Snacks - Away from Home Channels
Apr 2022 — Present
Evolve the Kellogg Salty Snacking portfolio of brands in the Foodservice/Small Format channel through innovation, renovation and full funnel marketing tactics. • Lead P&L responsibility for the +$500MM Away from Home business on top brands including Pringles, Cheez It, and Club Crackers. • Develop long term strategic plans, innovation strategy and brand renovation extensions that drive net sales and gross profit. Current portfolio achieving 6% YOY growth. • Driving 3% margin growth in the $50MM graham segment by developing a three-year innovation/renovation strategy driving reach, scale and efficiency in the K12 space • Marketing lead on 4 major innovation initiatives that will evolve the category and expand distribution in the foodservice segment • Develop and launch brand and shopper marketing programming including national tentpoles and merchandising tactic including the Pringles Halloween program, expanding our footprint during seasonal windows • Own brand building budget, ensuring our investments build scale, distribution and gross margin • Utilize consumption, shipment and panel data to identify gaps, understand our competition and develop areas of focus for future programming
Skills
- Sales
- Management
- Forecasting
- Ac Nielsen
- Strategy
- Cross-Functional Team Leadership
- Customer Insight
- Training Delivery
- Grocery
- Shopper Marketing
- Iri
- Trade Marketing
- Training
- Fast-Moving Consumer Goods (Fmcg)
- Consumer Products
- Strategic Planning
- Sap
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