Stephani Chapman

About Stephani Chapman

I am an experienced, detail-oriented professional in branding, digital marketing, and public relations for companies and brands using new and traditional media. I specialize in copywriting with close attention to SEO, handling media relations, and developing successful social media strategies for a wide variety of brands and industries. Social media success: I have proven experience curating original content on the following social media outlets and channels, increasing their user interaction and ROI- Facebook - Twitter - Instagram - YouTube - TikTok - Pinterest - Yelp - Snapchat I have proven experience with clients in the following industries- Finance - Local performing arts - Online dating - Pharmaceuticals - Home improvement - Nonprofits I\'ve both created content and managed accounts with organized calendars on multiple social media channels, following close deadlines and client desires. I\'ve worked personally with clients to help deliver the best results to drive in sales and web traffic. My personal social media presence is also extremely active, and I believe this is an asset toward a career in online and social media. I live and breathe personal optimization for my own accounts, and I use them as secondary resumes in my career path. Public relations success: My work in public relations has given me solid experience in managing accounts, and I have personally managed several viral campaigns. One of my top campaigns reached millions of people online via Facebook, Instagram, Twitter, YouTube, Tumblr, and word-of-mouth. For all campaigns, I solicited coverage from both local and national press, and I\'ve written multiple releases that were picked up by the following publications: Time.com Daily News The Guardian New York Daily News TODAY.com

Experience

1. Copywriter and Digital Marketing Specialist

   Impet Group

   Mar 2017 — Present

   Developing and writing content for websites for local businesses and financial institutions to improve SEO and drive traffic- Writing platform-specific content for clientele such as SEO landing pages, monthly and quarterly newsletters, blogs, and online advertisements- Editing documents such as manuscripts, academic projects, newsletters, and other assorted articles and publications as needed - Developing social media strategies and scheduled posts through Facebook, Instagram, TikTok, and Twitter to align with current branding to promote new and existing customer bases- Maintaining multiple spreadsheets through Google Workspace and Google Sheets to track ongoing social media campaigns for our current and former clientele- Executive support for prospective and current clients to discuss strategy and ongoing progress, both in person and remote

Education

• University of Central Oklahoma

  Bachelor of Arts, Journalism

  2007 — 2009