Stephania Salaverria
Advertising Specialist @VENDO – A PLTFRM Company
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WORK HISTORY
Advertising Specialist @VENDO – A PLTFRM Company
EDUCATION
University of South Florida Muma College of Business
Bachelor's degree, Marketing
ABOUT STEPHANIA SALAVERRIA
Performance marketing specialist focused on Amazon and retail media strategy, driving scalable growth through data-driven customer acquisition and structured testing frameworks.I lead performance strategy across luxury retail and health & wellness brands, managing significant media investment across Amazon PPC and DSP. My work centers on full-funnel optimization — aligning spend with growth, profitability, and efficiency goals while leveraging Amazon Marketing Cloud, search query insights, and competitive research to inform smarter decisions.I collaborate cross-functionally with paid social and search teams to ensure cohesive strategy and consistent performance measurement across channels.Passionate about experimentation, accountability, and translating analytics into actionable growth strategies.
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