Stephani Breault
Customer Acquisition and Marketing Platforms - Branch Assisted Account Opening, Ed @Chase
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WORK HISTORY
Customer Acquisition and Marketing Platforms - Branch Assisted Account Opening, Ed @Chase
Tempe, AZ, US
In this role I currently oversee the strategic alignment and coordination of key work across our Customer Acquisition and Marketing Platforms (CAMP) product portfolio. This role is pivotal in driving synergy and coherence across 12 major product areas, spanning marketing offer creation, offer presentation, customer and account onboarding across multiple lines of business.Key Responsibilities:Strategic Direction: Provide ongoing strategic direction across various CCB and CAMP owned themes, ensuring alignment with broader organizational goals and objectives.Coordination and Visibility: Act as the central point of coordination and visibility for cross impacts and end-to-end customer journeys within the CAMP portfolio. Facilitate communication and collaboration among different product teams to ensure seamless integration and coherence.Transparency: Ensure ongoing transparency for all in-branch related offers, shopping, and originations. This involves monitoring and communicating the status of offers, initiatives, and campaigns to relevant stakeholders across the organization.Structural Alignment: Develop and maintain an overarching structure for the CAMP portfolio, aligning priorities and identifying opportunities to integrate efforts across products. This includes evaluating existing processes and recommending improvements to enhance efficiency and effectiveness.
SKILLS
ABOUT STEPHANI BREAULT
As an Executive Director at Chase, I am a leader within the Customer Acquisition and Marketing Platforms product organization, leveraging over 25 years of experience in the financial services industry. Throughout my career, I\'ve been dedicated to delivering agile transformations, refining originations and marketing workflows, effectively managing operations while crafting innovative risk strategy solutions across diverse business lines.My leadership ethos prioritizes people, fostering high-functioning teams and cultivating an exceptional employee experience alongside delivering outstanding customer service.My foremost objective is to architect scalable, automated, and integrated platforms that facilitate seamless customer acquisition and retention through personalized content and frictionless onboarding experiences. Additionally, I harness my patented innovation in digital lending to streamline credit approval processes across auto, home, and card segments.Key Focus Areas:Agile transformations and optimizing marketing workflows to boost operational efficiency and deepen customer engagement.Development of scalable, automated, and integrated platforms to deliver tailored content and streamline customer onboarding.Leveraging patented innovations in digital lending to provide seamless credit approval processes across diverse segments.
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