Stéphane Lécuyot

Marketing Performance Leader @IKEA

Paris, FR
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WORK HISTORY

Oct 2021 — Present

Marketing Performance Leader @IKEA

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Paris, FR

EDUCATION

2004 — 2005

Université Toulouse 1 Capitole

Master of Business Administration (MBA), Marketing Strategy

2000 — 2004

Université Toulouse 1 Capitole

Bachelor's degree, Economics and Business Management

SKILLS

SemOutdoor AdvertisingCrmB2b MarketingE-CommerceEmail MarketingFmcgGoogle AnalyticsDigital MarketingLeadershipPpcOnline MarketingCustomer AcquisitionDisplay AdvertisingSocial MediaSports MarketingSEORtbAttribution ModelingGoogle AdwordsMobile MarketingWeb AnalyticsDoubleclickOnline GamingManagementBrand ManagementAffiliate MarketingTv AdvertisingMedia TechnologyCustomer Journey MappingConversion OptimizationDigital TvOnline GamblingDigital StrategyOnline AdvertisingProgrammatic AdvertisingCoachingVideo Advertising

ABOUT STÉPHANE LÉCUYOT

Proven leader in strategic marketing, performance optimisation, and data-driven growth, with a track record of delivering measurable impact across digital and omnichannel ecosystems.Expert in leveraging customer insights, analytics, and structured decision-making to drive brand awareness, acquisition, and revenue growth.Passionate about innovation, AI, and automation to enhance marketing effectiveness.

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