Stéphane Kurower

Senior Digital Marketing Manager - Western Europe Lead Generation, Digital Strategy, Sem, and Seo @WTW

Puteaux, FR

3rd largest global insurance broker Corporate Digital Marketing employees Sales in 2023:$9.48 billion B2B and B2C Wins: Generated 3282 MQL leads / 2085 companies since March 2020 Managed 28 online SEM ad campaigns with paid digital agency Optimized key contents with SEO ->+50% traffic [tool: BrightEdge] and training to marketers Coached 40 Leadership members on Social Media best practices Implemented the Group Global digital marketing & content strategy in 16 countries Europe Directed cross-functional digital projects by collaborating with digital agencies, SEO consultants, UX designers, webmasters, content writers, social media managers, web developers, and project managers; drove a 30% increase in website traffic within 12 months Improved Lead generation with 3282 MQL leads / 2085 companies obtained since March 2020 by implementing Marketing Automation (Marketo) with 40 marketers and 23 delivery team members (Accenture) Collaborated to 28 Paid ads campaigns projects with SEM agency Reviewed, Approved and advised on all digital projects briefed-in by marketers Deployed marketing tools, marketing automation best practices and co-ordinated marketers on new techniques through Monthly meetings Deployed the group social media marketing strategy/social advocacy increased engagement +30% Executed SEO projects that led to top 10 rankings and 50% more traffic on key pages with BrightEdge and marketers Filmed/edited 8 videos about Inflation in 2022 - 50k views generated Arranged 8 Podcast projects with publishing on platforms (Spotify, Apple, Google)- 30k Listens Prepared monthly Analytics review with 40 marketers to bolster internal competition Trained marketing teams to ensure compliance with brand guidelines and brand refresh

SUP de V

Master 2 - Digital Marketing & Communication Manager

ESP Ecole Supérieure de Publicité, Communication et Marketing

Diploma, Marketing and Advertising