Stéphane Gerard
Chief Marketing Officer @La Plateforme_
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WORK HISTORY
Chief Marketing Officer @La Plateforme_
Design, development and implementation of the marketing, communication and digital strategy.
EDUCATION
Crea-Image
Digital Video and Web Specialist
IFIP
Web Applications Developper / Producer
Regart
Flash expert Developper
CEGOS
Customer Marketing & eCRM
SKILLS
ABOUT STÉPHANE GERARD
After leading e-commerce and digital marketing teams for high traffic sites (Galeries Lafayette Voyages, Huwans, UCPA.) I am now a digital strategy and growth advisor.I work directly with the management of SMEs of my clients such as IFETH formation, Maison-PInton, Pinna-Invest, but a large part of my missions are at the service of the communication and marketing departments of major French accounts (CAC 40, SBF 120 ) via famous Parisian agencies.T-shaped Profile?Curiosity is my main driving force and my career reflects my successive discoveries and research.This atypical career allowed me to develop transversal skills on all digital aspects, and to deepen many levers such as Search Marketing, emailing and analyticsSince 2013, I strive to share and transmit my learning to students and professionals through my training organization and agency: Net & PrécisWho am I :• 15+ years on digital marketing strategies• Analytical and result-oriented mind• Multi-specialist marketing• Team spiritExpertise field :• Search Marketing• Conversion Rate Optimization (CRO)• Performance marketing• Acquisition and conversion• Growth Hacking• Retention & CRM• E-tourism / E-commerce
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