Stephane G.

WORK HISTORY

EDUCATION

ABOUT STEPHANE G.

I am a researcher in artificial intelligence applied to marketing (mainly around customer behavior) and lecturer, currently pursuing a CIFRE PhD within the IT department of Norauto, in partnership with the Université Sud Bretagne (UBS) My research focuses on modeling the customer experience through AI and digital twins, with the goal of better understanding customer journeys and anticipating their behaviors. In parallel with my research, I teach Introduction to AI and Machine Learning at IESEG, as well as AI applied to Game Design and Game Art at Rubika. The idea behind these courses is to explore how machine learning and AI can accelerate video game creation, provide companies with a competitive advantage by better understanding their customers, refine audience and behavioral insights, optimize creative and production processes, and ultimately deliver a customer experience that goes beyond the memorable. Passionate about customer knowledge, user experience, and data, I have also led several internal conferences on AI. I am convinced that data, when properly leveraged, represents a powerful driver for deepening the understanding of users, human and customer behaviors, and thus delivering better experiences and products.