Stephyn Abello
Assistant Director, Digital Marketing | Big Ten Conference
- Role
- Assistant Director, Digital Marketing at Big Ten Conference
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Stephyn Abello
Hello! My name is Stephyn Abello. Currently, I am the Assistant Director of Digital Marketing for the Big Ten Conference with experience in content marketing, digital strategy, and copywriting.I completed my Master\'s of Professional Studies in Sports Industry Management from Georgetown University, where I wrote my capstone project on Marketing for the Sustainability of Diversity, Equity, and Inclusion Efforts in Intercollegiate Athletics. I also have bachelor\'s degrees in creative writing and Spanish from the University of Illinois. As a former Division 1 student-athlete, I learned teamwork, dedication, discipline, and leadership, and now I enjoy bringing my work ethic and professional experience to the other side of the field. Feel free to send me an email at s••••••••@gmail.com!
Experience
Assistant Director, Digital Marketing
Jan 2026 — Present · Rosemont, IL, US
Leads content marketing efforts across web, email, and social media, covering 18 institutions and 28 sports•Writes copy across several channels, including newsletters, emails, blog posts, product pages, social media etc.•Assists with the day-to-day management and strategic planning for the Big Ten social media accounts, including Facebook, Instagram, X, Threads, TikTok, and YouTube•Manages data strategy, including acquisition, analysis, troubleshooting, and activation to achieve business goals•Maximizes and executes partnerships with member institutions, Big Ten Network, and sponsors•Designs and executes digital marketing activations to drive data collection and fan engagement•Leverages tools such as Jasper.ai, Braze, Google Ad Manager, Semrush, and Adobe Photoshop
Education
Georgetown University
Master's of Professional Studies, Sports Industry Management
2020 — 2022
University of Illinois Urbana-Champaign
Bachelor's degree, Creative Writing
2015 — 2019
University of Illinois Urbana-Champaign
Bachelor's degree, Spanish Language and Literature
2015 — 2019
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