Stephanie Downing

About Stephanie Downing

Experienced marketing leader in digital, CRM, advertising, branding and analytics. I am a former decorated NCAA athlete who is competitively wired for results, understands how to juggle multiple priorities in a fast-paced environment and is a champion of teamwork among internal and external partners.I bring a consumer-first mindset to healthcare marketing, blending data, empathy and performance to help patients connect to care more easily.Proud dual graduate of Northern Kentucky University (NKU) • Master of Business Administration • Bachelor of Science, Marketing; Minor in Business Administration

Experience

1. Marketing Media Manager

   St. Elizabeth Healthcare

   Feb 2026 — Present

   Oversees development and execution of online and offline paid media plans, working closely with key service line marketing teams to deliver on their marketing plans.• Oversees the implementation and daily operations of CRM platforms as well as support for executing strategic marketing content along the patient journey.• Leads strategic sponsorships including sports partnerships.• Sets the strategy for St. Elizabeth’s online presence: stelizabeth.com, stedocs.com, mobile app, YouTube and seamless third-party, including Epic EHR, integrations. • Regularly tracks and measures the impact of marketing and adjusts campaigns appropriately to improve performance.• Continually “brings the outside in”, creating a system for learning what’s best-in-class in digital marketing and ensuring capabilities are strong among the marketing and communications teams.• Liaise/leads numerous key vendors and web team to ensure brand consistency.• Creates and maintains operational budgets.

Education

• Northern Kentucky University

  Master of Business Administration (MBA), Marketing

• Northern Kentucky University

  Bachelor of Science, Marketing; Minor in Business Administration