Steph Clayton

Marketing Director @Synology

Seattle, WA, US

Synology is a tech company that creates network attached storage, IP surveillance solutions, and network equipment that transform the way users manage data, conduct surveillance, and manage a network in the cloud era.Selected achievements:Led the transition during a department reorganization, developing new strategic goals, streamlining marketing activities, and fostering a culture of collaboration, which led to a 12% increase in project goal completionDeveloped and implemented a standardized reporting framework, resulting in improved visibility of key performance metrics and enabling data-driven decision-makingCollaborated with the Channel Sales Director to plan GTM strategies for new consumer product launches, ensuring alignment and maximizing market impact which led to an 28.2% increase in Amazon sales and a 2.65% increase in owned marketplace salesAchieved a 187% year-over-year growth in Amazon advertising engagement and launched Google advertising targeting the home and creative markets, resulting in a 119% month-over-month increase in engagementDeveloped a new short form media influencer campaign, resulting in over 20MM views across TikTok, Facebook, Instagram, and YouTube Shorts in its first monthInitiated a new sponsorship marketing strategy, collaborating with creative community groups and executing sponsorship activities, including speaking engagements, social media and newsletter inclusions, and event participation

UW Foster School of Business

Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

Moody College of Communication

Bachelor’s Degree, Advertising, McCombs School of Business Certification