Steph Clayton
Marketing Director; MBA
- Role
- Marketing Director at Synology
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Steph Clayton
Results-driven marketing professional with more than 15 years’ experience developing and…
Experience
Marketing Director
Jun 2018 — Present · Seattle, WA, US
Synology is a tech company that creates network attached storage, IP surveillance solutions, and network equipment that transform the way users manage data, conduct surveillance, and manage a network in the cloud era.Selected achievements:Led the transition during a department reorganization, developing new strategic goals, streamlining marketing activities, and fostering a culture of collaboration, which led to a 12% increase in project goal completionDeveloped and implemented a standardized reporting framework, resulting in improved visibility of key performance metrics and enabling data-driven decision-makingCollaborated with the Channel Sales Director to plan GTM strategies for new consumer product launches, ensuring alignment and maximizing market impact which led to an 28.2% increase in Amazon sales and a 2.65% increase in owned marketplace salesAchieved a 187% year-over-year growth in Amazon advertising engagement and launched Google advertising targeting the home and creative markets, resulting in a 119% month-over-month increase in engagementDeveloped a new short form media influencer campaign, resulting in over 20MM views across TikTok, Facebook, Instagram, and YouTube Shorts in its first monthInitiated a new sponsorship marketing strategy, collaborating with creative community groups and executing sponsorship activities, including speaking engagements, social media and newsletter inclusions, and event participation
Education
UW Foster School of Business
Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
Moody College of Communication
Bachelor’s Degree, Advertising, McCombs School of Business Certification
2004 — 2007
Skills
- Salesforce.com
- Photojournalism
- Copywriting
- Team Leadership
- Sales
- Presentations
- Event Photography
- Non-Profits
- Final Cut Pro
- Event Planning
- Google Analytics
- Photoshop
- Marketing Strategy
- Social Networking Apps
- Social Media
- Nonprofits
- Portrait Photography
- Public Speaking
- Email Marketing
- Account Management
- Management
- Social Media Marketing
- Customer Service
- Blogging
- Marketing
- Copy Editing
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