Stepfanie McCaffrey

About Stepfanie McCaffrey

Visibility isn’t a luxury—it’s a growth strategy and a lifeline.But for most businesses, SEO feels overwhelming, inconsistent, or disconnected from the bigger picture. That’s where I come in.I’m an SEO strategist and website designer helping creative service providers and purpose-driven brands become easier to find, easier to trust, and easier to choose. Because when strategy leads, visibility compounds long-term, so your impact reaches further, both online and off.My work focuses on aligning your messaging, website structure, and search strategy so everything works together to support long-term, sustainable growth—not just short-term spikes or trends.Whether I’m working directly with clients or partnering behind the scenes through white label and fractional SEO engagements, my goal is the same: To build visibility that actually supports your business.

Experience

1. Founder Owner Seo Strategist & Consultant Website Designer

   The Sm Collective

   Aug 2020 — Present

   Lead and execute strategy-driven SEO and website optimization for creative service providers and purpose-driven brands— Help clients improve visibility, user experience, and conversions through aligned messaging, site structure, and SEO— Develop keyword strategies and site structures designed for long-term, compounding growth— Generate quarterly website performance reports to provide data-backed, actionable optimization opportunities for continued momentum and visibility— Partner with designers, copywriters, and agencies through white label and fractional SEO partnerships— Bridge the gap between design and search—ensuring websites not only look good, but perform— Design and refine websites with SEO, user experience, and conversion strategy in mind—ensuring form and function work together to drive results

Education

• Temple University

  Bachelor of Science, Sport and Recreation Management

  2007 — 2012

Skills

• Market Research
• Microsoft Word
• Ticket Sales
• Cold Calling
• Leadership
• Marketing Communications
• Facebook
• Event Planning
• Online Marketing
• Direct Mail
• Instagram
• Event Management
• Digital Marketing
• Hootsuite
• Hospitality
• Social Media
• Sports Marketing
• Public Speaking
• Google Analytics
• Photoshop
• Management
• Microsoft Powerpoint
• New Media
• Sports Management
• Twitter
• Direct Marketing
• Marketing
• Online Advertising
• Sponsorship
• Customer Service
• Sports
• Social Networking
• Brand Awareness
• Social Media Marketing
• Advertising
• Microsoft Office
• Public Relations
• Fundraising
• Media Relations
• Marketing Strategy