Stenly R.
Store Director @BALENCIAGA
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WORK HISTORY
Store Director @BALENCIAGA
Vancouver, BC, CA
Manage a team of 9 (1 Associate Store Director,1 Stock Manager,1 Stock Associate, 2 Selling Supervisors and 4 Sales Associates) to maximize sales, budgeting, and achieve monthly goals for Canadian store• Manage multiple in store events, commercial activations in partnership with HQ to successfully increase sales and client base• Strategize monthly and quarterly goals to maximize sales and continually growing client base through collaborating with corporate office, management team, and coaching and motivating sales staff• Led the overall execution of 3 new multi store openings at Nordstrom Vancouver during the height of the pandemic, which was done in different stages for multiple departments. This included the setup of store front and multiple BOH spaces, buyback, hiring, training, visual merchandising, and overall operations• Led comprehensive coaching and performance development initiatives for a team of 10+, driving capability growth across the interim concession Store Director, New DOS Store Director, and all selling and BOH team members of the new launched DOS location end of 2023• Designed and implemented team performance programs, resulting in consistent achievements of top 2 volume store in Canada (2021 – 2024)• Oversee comprehensive performance management, to include monthly and annual performance reviews, performance improvement plans, formal and informal coaching, and counseling • Create and drive a high-performance team by setting clear expectations and targets, analyzing store performance, holding Associate Store Directors accountable and giving appropriate and prompt feedback
EDUCATION
MGDO Nijmegen
Bachelor of Arts (B.A.), Fashion Merchandising
ABOUT STENLY R.
As a seasoned luxury retail leader with over 10+ years of progressive experience across globally recognized brands—including Balenciaga, Brunello Cucinelli, Christian Dior Couture, Cartier, and Gucci—I bring a deep understanding of brand stewardship, high-performance team development, and client-centric excellence in dynamic, high-volume environments.Currently serving as a Store Director for Balenciaga and previously Multi Store Director, I lead cross-functional teams and drive results in sales performance, store operations, talent development, and new market launches. My leadership was instrumental in executing major store openings during unprecedented retail disruptions, ensuring both commercial impact and seamless client experience.Throughout my career, I’ve specialized in:Driving revenue growth through data-informed goal setting, targeted clienteling, and premium service deliveryCoaching and mentoring diverse teams to consistently exceed targets and develop into future leadersCollaborating with HQ on training, performance management, and operational standardsManaging full-cycle store openings, from hiring and merchandising to post-launch performance analysisCultivating loyal clientele through personalized experiences and a strong focus on long-term relationshipsMy approach combines strategic insight with hands-on leadership to achieve both brand elevation and commercial success. I am passionate about developing talent, optimizing operations, and creating retail experiences that leave lasting impressions.
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