Steni Leo

About Steni Leo

Over Eleven years of rich experience in the retail industry, business development…

Experience

1. Marketing Manager

   Landmark Group

   May 2013 — Present · Riyadh, SA

   Roles & Responsibilities• Develop pricing strategies, balancing firm objectives and customer satisfaction.• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.• Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.• Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.• Consult with product development personnel on product specifications such as design, color, and packaging.• Compile lists describing product or service offerings.• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.• Select products and accessories to be displayed at trade or special production shows.• Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.Visual Merchandise• Inspect and make sure that all merchandise is properly SKU’d priced.• Working with the VM team on merchandise placement display maintenance & or to improve the visual direction.• Direct the sales team to maintain an organized and fully replenished at all times.• Maintain & control inventory according to receiving policy & procedure.