Stella Prefach

About Stella Prefach

Stella Prefach has over 10 years of experience in Customer Relationship and Engagement Management, Loyalty, Marketing and Sales. Her focus remains on improving customer satisfaction, ROI, business growth and developing teams. Over the course of her career Stella has held leadership positions in Sales Operations and Development, Training, Enrollment Management, Lead Generation, Marketing Operations, Field Marketing, Performance Marketing, Loyalty and Engagement, Enablement, Campaign Management, Analytics and Strategy. Stella enjoys being challenged with complex problems to find not only resolve but opportunity. After developing and implementing the customer relationship management (CRM) program for the largest online graduate teachers college and the number one retailer in convenience, she began spearheading lead generation (traditional and digital), recruitment, field marketing, campaign development, as well as retention and loyalty programs which resulted in increased conversions and brand affinity. Specialties: Analytics, Customer Relationship Management, Customer Engagement Planning and Strategy, Contract Negotiation, Test Optimization, Personalization, Journey Mapping, Program Design, Business Operations, Client/Customer Thought Leadership, Team Building/Development, Transformative Sales, Sales Collateral, Lead Generation Programs, Customer Service, Marketing Effectiveness, Marketing and Email Strategy, Change Management, Retention, Recruitment, Project Management/Planning, New Business Development, Driving Revenue, Strategy, Direct Marketing Programs, Search Engine Optimization.

Experience

1. VP, Global Marketing and Communications, Ibm Ecosystem

   IBM

   Jan 2024 — Present · Austin, TX, US

Education

• The University of Texas at Dallas

  Master of Science (MS), Information Technology

  2014 — 2018

• The University of Texas at Dallas

  Master of Business Administration (MBA), Management and Operations

  2014 — 2018

• The University of Texas at Austin

  B.A., Psychology and Business

  2004 — 2006

Skills

• Sales Management
• Customer Relationship Management (Crm)
• Staff Development
• Process Improvement
• Online Lead Generation
• Team Building
• Account Management
• Training
• Lead Generation
• Management
• Social Media Marketing
• Strategy
• Recruiting
• Marketing Strategy
• Email Marketing
• Customer Service
• Strategic Partnerships
• Marketing
• Sales Operations
• Public Speaking
• Sales Presentations
• Salesforce.com
• Program Management
• Leadership
• Budgeting
• Business Strategy
• Customer Retention
• Strategic Planning
• Change Management
• Direct Marketing
• Sales
• Crm