Stef Lim
Global Head of Marketing - Fi-corps & Capital Markets @S&P Global
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WORK HISTORY
Global Head of Marketing - Fi-corps & Capital Markets @S&P Global
London, GB
Own the global growth and retention strategy for a $4bn ACV portfolio across Commercial & Investment Banking, Private Equity, and Investment Management in EMEA, North America, and APAC.• Lead product marketing and GTM strategy for multiple complex, platform-based solutions supporting liquidity management, counterparty risk, market intelligence, and client decisioning.• Conceptualised and launched the inaugural European Financial Intelligence Conference for S&P Global Market Intelligence showcasing the relevant 84 product suite customised for the Financial Corporate sectors, engaging senior institutional decision-makers using AI, AR, and VR technologies influencing 6 figure pipeline in 2025.• Conceptualised, delivered and helped grow a 30-city global client roadshow across the US, EMEA, and APAC, aligned to priority financial hubs and institutional client segments.• Leveraged the roadshow as a targeted ABM and field-led GTM engine, delivering:o 30% uplift in renewals ($16.9m)o $13.5m in marketing-influenced pipelineo $50m+ in identified cross-sell opportunities• Partner with Product, Coverage, Client Strategy, and Commercial leadership (300+ C-suite stakeholders) to align marketing initiatives with revenue and growth priorities.• Established robust KPIs linking marketing activity to pipeline, adoption, retention, and revenue outcomes.
EDUCATION
The University of Queensland
Business Management, Marketing and Communications
SKILLS
ABOUT STEF LIM
Senior marketing leader with 15+ years of experience driving go-to-market strategy, commercial growth, and brand impact across complex, global organisations. Proven track record of building and leading high-performing teams, partnering with senior stakeholders, and translating sophisticated products and services into clear, compelling value propositions that drive pipeline, retention, and revenue.Experienced across B2B enterprise, financial services, data & platforms, and regulated industries, with deep expertise in product marketing, integrated campaigns, field marketing, ABM, and commercial enablement across EMEA, North America, and APAC.
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