Steffi Fernandes
Brand Strategist | Go-To-Market Strategy | Sales Enablement
- Role
- Sales Strategy Manager at JioStar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Steffi Fernandes
Brand Strategy, Consumer Insights & GTM professional with ~12 years of experience…
Experience
Sales Strategy Manager
Jul 2022 — Present · Mumbai, IN
Steered the Digital GTM Strategy supporting the Sales team with Narratives & Presentation collaterals for Client Pitches2. Built Category presentations (FMCG, BFSI, Auto etc.) & equipped sales with industry deep dives, analysis & category understanding 3. Crafted Platform Mediakits, Product Launches presentations, JBPs (Joint Business plans/ Annual Deals), Customized pitches with Brand specific strategic solutions to enable sales4. Liasoned with B2B Marketing teams to create Sales Enablement collaterals like Sales Dockets, Case Studies, and Roadshows etc.5. Provided Market Intelligence by monitoring Market Trends, Competitor activities to provide actionable insights to capitalize on market opportunities6. Provided Business Intel by Data Reporting & Analysis of Revenue Intel, Business presentations & setting up various trackers/Reports in line with the requirements
Education
University of Mumbai
Master of Business Administration (M.B.A.), Marketing
2012 — 2014
University of Mumbai
Bachelor’s Degree, Mathematics
2009 — 2012
Skills
- Market Research
- Microsoft Word
- Consumer Product Testing Research
- English
- Quantitative Research
- Marketing Research
- Microsoft Office
- Brand Planning
- Research
- Secondary Research
- Strategy
- Advertising
- Account Planning
- Microsoft Excel
- Powerpoint
- Social Media Listening
- Insight Mining
- Market Analysis
- Multitasking
- Management
- Brand Management
- Competitive Intelligence
- Marketing Strategy
- Vendor Management
- Data Analysis
- Client Services
- Consumer Insight
- Customer Insight
- Brand Strategy
- Marketing
- Communication
- Marketing Operations
- Strategic Planning
- Marketing Collaterals
- Competitive Analysis
- Primary Research
- Account Management
- Marketing Communications Planning
- Qualitative Research
- Brand Tracking
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