Steffi Aranha

About Steffi Aranha

Human Resources Manager at WOOP | MBA in HR Human Resources Manager at WOOP | Driving Social Impact Through Marketing HR Manager with Expertise in CRM and People Management As a Human Resources Manager at WOOP, I am passionate about creating a positive and engaging work culture that supports the company\'s mission of making marketing a force for good. I have over five years of experience in the consumer goods industry, where I have developed and implemented effective HR strategies, policies, and processes. Some of my key achievements include leading a team of 12 cloth diapering consultants at SuperBottoms, coaching and training them on CRM, product knowledge, and communication skills, and increasing customer retention and satisfaction by 30%. I also partnered with various stakeholders to coordinate and execute employee engagement initiatives, performance reviews, and talent acquisition programs. I am always eager to learn new skills and technologies that can enhance my HR expertise and help me deliver value to WOOP and its members, partners, and beneficiaries.

Experience

1. Human Resources Manager

   WOOP

   Mar 2023 — Present

   About WOOP:WOOP (WOmen of OPinion) is a revolutionary digital engagement platform that is making Marketing a Force for Good. WOOP turns the online engagement time of women, for which it gets paid by brands, into rewards for its members and also funds for charities focused on education and nutrition of underprivileged Children, aligned with the UN’s Sustainable Development Goal no. 2 - Zero Hunger and Goal no.4 - Quality Education.When women engage on WOOP, everyone wins: Brands, Consumers and Society. Brands gain superior value for their marketing budget; WOOP members get rewards and emotional fulfilment, and needy children get education and nutrition.Since its launch in Q3 2017, women across 6 countries - India, Philippines, Russia, Indonesia, UK and Arabia - have done 4.5 million engagement actions on WOOP for leading consumer goods companies like Unilever, P&G, L’oreal, Philips, and Reckitt Benckiser. These engagement actions have funded school days for primary school girls in India, school lunches for students in government schools in Philippines, 6,200 Class hours for autistic Children in Russia, and bought 4100 books for poor children in Indonesia

Education

• SDM COLLEGE OF BUSINESS MANAGEMENT POST GRADUATE CENTRE FOR MANAGEMENT STUDIES AND RESEARCH

  Bbm

  2008 — 2010

• Sikkim Manipal University - Distance Education

  Master of Business Administration - MBA

  2014 — 2016