Steffen Ritter

Client Director @Workiva

Munich, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2025 — Present

Client Director @Workiva

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Munich, DE

Workiva transforms the way people manage and report data, intelligently empowering teams to work faster, smarter and with better insight. People all over the world use our connected cloud platform to seamlessly enable collaboration and deep integration into existing workstreams to simplify financial, sustainability and governance, risk and compliance (GRC) data and reporting.

EDUCATION

2003 — 2007

Robert Kennedy College

Master of Business Administration (M.B.A.)

1995 — 2000

University of Mannheim

Master’s Degree, Philosophy, Linguistics

2003 — 2007

University of Wales

Master of Business Administration (M.B.A.)

SKILLS

Strategic PlanningB2bStrategic PartnershipsConsumer MarketingMobile DevicesSales EnablementMultichannel-MarketingstrategieBusiness-to-Business (B2b)PartnermanagementLeadershipAdvertisingMarketing ManagementGo-to-Market StrategySalesSoftware as a Service (Saas)Business DevelopmentDigital MarketingCross-Functional Team LeadershipMarketing StrategyGeschäftsführungLead GenerationMarketingMicrosoft TechnologiesProduct PlanningSaasDigital MediaBusiness AlliancesBusiness IntelligenceSoftware DevelopmentMulti-Channel MarketingStrategyE-CommerceEnterprise SoftwareSales ManagementPartner ManagementSoftwareentwicklungProduct ManagementManagementGo-to-MarketSolution Selling

ABOUT STEFFEN RITTER

Senior sales and marketing leader and entrepreneur with 25 years of experience in B2B and B2C sales, marketing and management of cutting-edge software and technologies for PC and Mac, mobile devices and the cloud. Built and managed successful sales teams for several SaaS companies. Expert on SaaS and Enterprise Sales, sales trainer and conference speaker: Webinale, Saleshacker, BayStartUp.SALES/SALES MANAGEMENT: Initiated and led the largest multi-million Euro deal in the history of Microsoft Services Germany. Developed B2B sales processes from scratch and managed senior sales managers and inside sales teams. Consistently grew revenue in double digits. MARKETING/MARKETING MANAGEMENT: Defined and orchestrated all Go-To-Market activities for Microsoft Office 2013 and Office 365 (SaaS) in Germany. Instrumental in shaping global Office Go-To-Market as the inner circle field advisor to Microsoft Corp. Achieved best sales results outside the US for three consecutive years with Microsoft Expression. Built efficient and predictable lead-generation engines for field sales and inside sales. BUSINESS MANAGEMENT: Full local business responsibility for Microsoft Expression Studio product line and business scorecard responsibility for Microsoft Developer Tools. Co-founded and managed three companies over the last 20 years (e-Commerce, Daycare, Sales Outsourcing). PEOPLE MANAGEMENT: Successfully recruited, built and lead local sales and marketing teams, managed globally distributed teams and led strategic global v-teams of varying sizes.

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Steffen Ritter — Client Director at Workiva in Munich, DE | Unifers