Steffen Davis
Field & Channel Marketing Specialist - Northeast Sled @Abnormal AI
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WORK HISTORY
Field & Channel Marketing Specialist - Northeast Sled @Abnormal AI
Plan, develop, and execute regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—to drive demand and pipeline growth across the SLED Northeast territory- Collaborate closely with sales, channel, and alliance partners in the Northeast SLED market to align on priorities, implement joint initiatives, and support account-based marketing (ABM) strategies- Localize and adapt corporate campaigns for the Northeast SLED region to ensure maximum relevance and alignment with territory business objectives- Manage program budgets, timelines, and execution while tracking ROI and performance metrics through tools like Salesforce, Marketo, and Sigma dashboards- Partner with sales leadership and account executives within the SLED Northeast territory to deliver enablement materials, strengthen customer engagement, and accelerate bookings and revenue targets.
EDUCATION
Shepherd University
Business/Corporate Communications
University of Central Florida
Master of Science - MS, Communication and Media Studies
Maret School
High School Diploma
SKILLS
ABOUT STEFFEN DAVIS
Results-driven Field Marketing Specialist with a passion for creating impactful marketing campaigns, executing high-value events, and driving brand awareness. With experience spanning B2B marketing, event management, demand generation, and digital marketing, I thrive in fast-paced environments where strategy and execution meet.Currently, at Abnormal AI, I specialize in field and channel marketing, campaign execution, and sales enablement, ensuring our marketing initiatives drive measurable pipeline growth. I have a track record of managing large-scale trade shows, webinars, and regional events while leveraging tools like Salesforce, Marketo, and Coupa to optimize results.Beyond event management, my expertise includes account-based marketing (ABM), partner marketing, content strategy, and data-driven decision-making. I collaborate cross-functionally with sales, product marketing, and executive teams to align marketing efforts with business objectives.With an MBA in Mass Communication and a Bachelor’s in Communication & New Media, I bring a blend of creative storytelling, strategic thinking, and analytical skills to every marketing initiative. My mission is to bridge the gap between marketing and sales by delivering high-impact programs that generate leads, drive engagement, and fuel revenue growth.Key Skills & Expertise: Field & Event Marketing Strategy Account-Based Marketing (ABM) Demand Generation & Lead Nurturing Trade Shows & Conference Management Sales Enablement & Partner Marketing Digital & Social Media Marketing Campaign Performance & ROI Analysis CRM & Marketing Automation (Salesforce, Marketo, HubSpot) Always open to networking, collaboration, and growth opportunities in the marketing space. Let’s connect!
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