Steffani Clark

About Steffani Clark

I\'m a creative leader and conceptual thinker with a passion for creating comprehensive…

Experience

1. Creative Services Manager and Creative Director

   PrimeSource Building Products

   Jul 2018 — Present · Irving, TX, US

   Manage art direction, production and execution of visual brand assets including packaging, photography, merchandising, brand integration with internal associates and external vendors. Currently focused on developing and overseeing packaging refresh for major corporate brands.

Education

• University of North Texas

  BFA, Advertising Art and Journalism

  1988 — 1992

Skills

• • Knowledgable in Printing Substrates
• Offset Printing
• • Established and Maintained Style Guides
• • Provided Timely, Succinct, and Pertinent Communications
• • Managed a Team of Internal Graphic Designers and Outside Agencies
• • Developed Original Creative Direction
• Flexographic Printing
• • Implemented a Project Tracking to Ensure on-Time Delivery
• Graphics
• Creative Strategy
• Advertising
• • Attended Press Approvals
• Concept Development
• • Championed Consistency for a Portfolio of Company Brands
• • Skilled in Methods of Printing Including: Flexo, Web, Offset, Roto, Etc
• Packaging
• Marketing Strategy
• Marketing
• Brand Strategy
• • Skilled in Digital Retouching and Post-Production Improvements
• Integrated Marketing
• Creative Direction
• • Delegated Projects as Appropriate and Necessary
• Brochures
• Corporate Identity
• • Facilitated and Participated in Cross-Functional Meetings
• Interactive Advertising
• Logo Design
• • Accountable for Researching Cost Effective Design
• Brand Development
• • Coordinated Photo Shoots
• Layout
• Corporate Branding
• Management
• Packaging Design
• Art Direction
• • Expert Knowledge of Macintosh Osx Platform and Adobe Creative Suite
• Outdoor Advertising
• Graphic Design
• Branding & Identity