Steffani Bolhofner

About Steffani Bolhofner

Seasoned Digital Marketing and Analytics Professional with a track record of translating business goals into actionable KPIs, implementing analytics strategies, and delivering comprehensive reporting to drive data-driven decisions. My expertise includes analytics proficiency, A/B & Multivariate testing, SEO, SEM, and email marketing, alongside a proven ability to boost marketing revenue.

Experience

1. Senior Growth Marketing Manager

   Rubiconmd

   Mar 2024 — Present · Los Angeles, CA, US

   RubiconMD is now part of the Health Care Delivery organization at CVS Health.+ Developed channel strategy, executed campaigns across multiple digital (social, SEM) channels, and routinely optimized each to increase ROI + Setup guidelines and executed appropriate tracking for multi-channel vertical campaigns in order to create unified reporting dashboards+ Nearly doubled the benchmark hiring rate and filled the pipeline with warm leads through quarterly recruitment advertising+ Designed and developed various dashboards in Looker Studio to provide comprehensive KPI tracking and reporting (both for the marketing team and executive summaries)+ Led cross-functional projects with Clinical, Recruitment, Operations, and Data to increase engagement, provide improved visibility into impact, and maintain compliance+ Improved rankings for key terms and increased organic traffic by overhauling the rubiconmd.com site including updated technical structure, on-page keyword optimizations, and rigorous SEO guidelines for content creation+ Increased logins and platform engagement through a series of CTA-oriented emails in Salesforce Marketing Cloud based on the contact’s recent in-platform activity + Successfully managed web agency and Salesforce contractors with recurring weekly/bi-weekly meetings, Asana projects, and ad hoc touchpoints

Education

• Southeast Missouri State University

  Bachelor's Degree, Public Relations, Advertising, Fashion Merchandising, Marketing Management

  2009 — 2013

Skills

• Social Networking
• Social Media Marketing
• Powerpoint
• Integrated Marketing
• Strategic Communications
• Indesign
• Social Media
• Creative Direction
• Advertising
• Nonprofits
• Public Relations
• Media Relations
• Press Releases
• Writing
• Adobe Creative Suite
• Copywriting
• Google Adwords
• Google Analytics
• News Release Writing
• Event Planning
• Marketing
• Project Management
• Content Management
• Public Speaking
• Newsletters
• Google Tag Manager
• Editing
• Online Marketing
• Digital Marketing
• Creative Writing
• Marketing Communications
• Facebook