Stefen Lovelace
Group Vice President @MikeWorldWide
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WORK HISTORY
Group Vice President @MikeWorldWide
Los Angeles, CA, US
Integrated senior marketing lead for clients that include Fox Sports (around their FIFA World Cup broadcast), the Australian Open, Primo Brands, Travelers Championship, Tennis Channel and more.
EDUCATION
Penn State University
Bachelors, Journalism, Kinesiology
SKILLS
ABOUT STEFEN LOVELACE
I’m a Group Vice President at MikeWorldWide, driving earned media relations for clients like Fox Sports, The Australian Open, Primo Brands, The Tennis Channel, Travelers Championship and more.Previously I led day-to-day and campaign earned media strategy for adidas and all the brand did in US Sports - which included a stint of working in-house at the company. My primary role was to position adidas at the heart of sports and culture, earning attention and buzz around the work they did in major professional sports, including football, soccer, college sports, baseball, etc. I also concepted and develop the programming from an earned media lens around their tentpole sports moments and events: Super Bowl, the College Football Playoff, the 2026 FIFA World Cup, March Madness, Opening Day, and many more. I was also the senior strategic earned PR lead for Coca-Cola, specifically around their work with the 2026 FIFA World Cup. I have nearly two decades of communications and marketing experience working with high-profile consumer brands. I’ve driven brand loyalty and sales through marketing and PR for the following notable clients: American Express, Verizon, the NFL, Nike, Travelers Insurance and the Travelers Championship, The Baltimore Orioles, The G League, Target, John Deere, Skechers, PowerBar, Marriott, INFINITI, Dickies, STIHL, and more. While I consider myself an expert at earned media relations, I also have more than a 12+ years of experience in other areas in marketing. In my career I’ve developed and led social marketing campaigns, copywrote for major brands and leagues, developed and managed experiential events, ran live social on behalf of clients, directed Production Days with notable athletes, led influencer programs, and even created TV commercials.I have a proven track record of leading successful campaigns for clients around some of the biggest sporting events in the world, including the Super Bowl, NBA All-Star, the US Open, MLB All-Star, and more.
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