Stefano Petrullo
Founder @Renaissance Pr Ltd
Signup · Get unlimited contacts
WORK HISTORY
Founder @Renaissance Pr Ltd
Renaissance stands for a revival of or renewed interest in something and is undoubt that PR as we know are changing as well as the role of media. This project intends to adapt those changes and create a pool of services that will support developers, publishers and PR agencies of any size. While undoubtedly Public Relations has its pillars on earned media, a modern approach to planning see Renaissance integrate this with owned and paid too. Whilst it\'s not offering direct execution on those channels, the aim of the company is create integrated plan than fit perfectly in creating consistent messaging.Renaissance puts media in the best possible condition to cover your products, giving visibility, access and transparency with less possible PR jargon but tangible facts. We do this by creating campaigns that are simple, integrated and conscious of change in media landscape to achieve measurable results.Good PR needs focus and time, Renaissance not only offer this but is scalable: is your product demands a special expertise in a genre? We have contacts with industry leader and other agencies that allow to tailor the initial strategy to a specific niche. Needs raise your company profile? We provide top notch Corporate PR to find the best compromise to have your studio known by people that counts!Planning is the key of success, hence PR needs to be considered at the beginning of the development, allocating resource and timing to create a short, but impactful campaign. An initial consultation is free.Training/Bootcamps:Renaissance is also training, bringing expertise in launching titles to every type of company, providing a full set of tools and process that allow you to create your own plans without affecting your production pipeline, saving money and time knowing, from the beginning, what will work and what not.Agency support: If you are a PR agency, we can offer you bandwith in both planning and execution on a one off or retaining base.
EDUCATION
Istituto Tecnico Industriale
Diploma, Programmer
SKILLS
ABOUT STEFANO PETRULLO
An award-winning, PR professional with over 30 years of experience of planning and implementing full campaigns for some of the biggest entertainment brands in the World, such as, Watch Dogs, Assassin\'s Creed and Far Cry amongst many others.Being a journalist, gamer and PR allows me to understand all aspects of a campaign while keeping focus on the big picture: coverage is important, but only represents part of the outcome of a well-integrated plan.I am an optimistic, extrovert observer of media landscape change, a passionate individual driven by objectives.I like process, clear goals and measurable results. Most recent clients are varied from mobile gaming (SBK15), to independent developers (Revolution - Broken Sword 5, LKA - The Town of Light) and early access games (Edge Case Games - Fractured Space) and mid size publisher developers (Slitherine, Team17, Square Enix Collective)
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.