Stefano Fanfarillo
Senior Partner, Global Leader, Customer Strategy & Transformation at IBM Consulting
- Role
- Senior Partner, Global Leader, Customer Strategy & Transformation, Ibm Consulting at IBM
- Location
- Irvington, NY, US
- LinkedIn followers
- 500 followers
About Stefano Fanfarillo
With over 20 years of experience advising and supporting clients with transforming their analytics, marketing and distribution operations, I am a recognized thought leader in multi-channel customer engagement strategies, capabilities development and management. I have led the strategy, development and deployment of multi-channel customer engagement transformation programs as well as the deployment of customer interaction management capabilities and strategies for top-tier telcos and financial services organizations. I bring to my clients a unique blend of expertise across customer experience & marketing strategy, marketing & digital technologies and customer insight & analytics development. Customer Experience & Marketing Strategies and Operations: • Customer experience and marketing strategy development • Multi-year transformation roadmap development • Operating model development and change management initiatives delivery • Consumer research, user experience and customer journey maps development • Planning and execution of customer retention and revenue enhancements multi-channel campaigns Marketing & Digital Technologies: • End-to-End multi-channel customer interaction management solution architecture • Campaign management, marketing resource management and next best action (NBA) solutions development and implementation • Multi-channel leads management capability planning and implementation • Digital marketing interactions and integration • Marketing performance management and measurement solutions implementation Customer Insight and Analytics: • Enterprise customer data management strategies and solution architectures development • Enterprise customer information warehouses planning, development and implementation • Marketing and sales customer data marts implementation • Business and customer intelligence solutions development and implementation • Advanced customer analytics planning and development
Experience
Senior Partner, Global Leader, Customer Strategy & Transformation, Ibm Consulting
Jan 2021 — Present · New York, NY, US
Partner with our clients to define and execute data-driven customer value growth strategies, build new analytics, marketing operations and digital capabilities and adopt agile operating models
Education
Middlesex University
MSc, Business Information Technology
1998 — 2000
University of Warwick - Warwick Business School
MBA, Marketing/Marketing Management, General
2006 — 2009
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