Stefano Tarticchio

WORK HISTORY

ABOUT STEFANO TARTICCHIO

After growing up in my family\'s publishing house, I founded Arteforma in 1998, driven by a passion for graphic design, communication, and product identity. My goal was to create objects that tell a story—through design, materials, and unique customization. In 2010, I turned my personal frustration into a vision: I was tired of seeing uninspiring, standardized bicycles around my city. This led me to create Dësgenà, inspired by the world of fashion, where every T-shirt can be unique in color and design. The idea was simple but powerful: why not bring the same approach to bicycles? From that first step, my journey in the cycling industry evolved with the birth of Ciclitorino and Tartix, each brand tailored to a different audience but united by a core philosophy: • Bicycles as expressions of identity • Customization beyond the frame – from saddles to wheels, grips to stems • High-end materials and components • A “tailor-made” approach to design and craftsmanship With three distinct brands, we cover a wide spectrum of riders, from urban commuters to design lovers and performance seekers. But what never changes is our belief: a bike should not just be a means of transport—it should be an extension of the rider’s personality.