Stefano Silenzi
Instructor @Unid Srl
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WORK HISTORY
Instructor @Unid Srl
IT
Docente di corsi online live e pratici su Google Ads, Google Analytics 4, Google Tag Manager e SEO avanzata. Il mio approccio è “measurement-first”: gli studenti imparano a progettare sistemi di acquisizione, implementare un tracciamento pulito e riportare risultati affidabili.Aree didattiche principali Google Ads — struttura dell’account basata sull’intento (brand/core/competitor), framework RSA, negative intelligenti, bidding a valore (tROAS/Max Conversion Value) e introduzione a Performance Max con linee guida. GA4 & GTM — design degli eventi, conversioni, Enhanced Conversions, DebugView, Consent Mode v2 e igiene dei dati; collegamento GA4 ↔ Google Ads; reportistica in Looker Studio. SEO avanzata — architettura dei topic, pattern di internal linking, pagine servizio+città, schema (FAQ/LocalBusiness), gestione crawl/index e basi di Local SEO. WordPress & Funnel — landing page “conversion-first”, messaggistica chiara, CTA forti, form brevi, proof e thank-you flow pronti per la misurazione.Risultati (formativi) I project di classe costruiscono uno stack completo di lead generation: Google Ads + basi SEO + GA4/GTM + Looker Studio, con review su qualità dei lead e controllo del CPL. Gli studenti escono con template pronti (container GTM, keyword map, reporting deck) e una checklist da applicare su clienti reali.Risorse/Strumenti Google Ads · GA4 · Google Tag Manager · Looker Studio · Search Console · WordPress · HTML/CSS (base) · Consent Mode v2 · Enhanced Conversions
EDUCATION
Google | Digital Excellence
Marketing/General Marketing Management
Università degli Studi di Perugia
Master's degree, Marketing and Corporate Communication
SKILLS
ABOUT STEFANO SILENZI
I help businesses increase visibility and grow qualified leads through Google & Meta Ads, SEO, and conversion-first WordPress funnels. Skilled in GA4/GTM tracking and Generative Engine Optimization (GEO) to surface brands and secure citations in AI-driven results (ChatGPT, Gemini, AI Overviews).Core Responsibilities Paid Media — Google Search/PMAX & Meta: intent-based structures (brand/core/competitor), smart negatives, disciplined RSA/creative testing, audience layering. AI & GEO (ChatGPT/Gemini) — prompt libraries for research and keyword/topic clustering; answer-ready Q&A blocks and JSON-LD schema (FAQ/HowTo/Product/Organization) to improve brand appearance and citation in AI Overviews/ChatGPT/Gemini; QA checklists and KPI anomaly detection — always human-in-the-loop. SEO — technical and on-page fundamentals, topical mapping, service-and-city pages, internal linking, schema, Google Business Profile. Funnels (WordPress) — speed-first builds, clear messaging, strong CTAs, short forms, social proof; thank-you flow and follow-up logic. Measurement — GA4 + GTM events (form_submit, click-to-call), Enhanced Conversions where relevant; Looker Studio reporting. Optimization — value-based bidding (tROAS/Max Conversion Value), lead-quality focus; privacy/consent-aware analytics.Selected Impact Increased qualified calls and form leads while keeping CPL under control for local services and commerce clients. Improved Share-of-Answer and Citation Rate in AI Overviews/ChatGPT/Gemini using GEO playbooks. Delivered clear playbooks and dashboards so owners know what to scale and what to stop.(Anonymized screenshots and view-only dashboards available on request.)Resources/Tools Google Ads · Meta Ads · GA4 · Google Tag Manager · Looker Studio · WordPress · Search Console · basic HTML/CSS · Consent Mode v2 · Enhanced Conversions · ChatGPT · Gemini · Schema.org/JSON-LDAvailabilityRemote workContactssilenziwebmarketing.com • i•••@stefanosilenzi.com
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