Stefan K. James
- Role
- AVP Marketing Personal Lines Direct to Consumer, Alternative Distribution and Member at Nationwide
- Location
- New Albany, OH, US
- LinkedIn followers
- 500 followers
About Stefan K. James
I am a growth-focused and result oriented professional with extensive experience in…
Experience
AVP Marketing Personal Lines Direct to Consumer, Alternative Distribution and Member
Aug 2021 — Present
Led the Direct-to-Consumer Marketing team to deliver $58M in revenue driven by new policies (year end 2022),$2.8M in Brokerage revenue and $750K (+73% above plan) in incremental cross sell revenue through marketing activities.Directed the Marketing team to deliver retention marketing tactics that helped to drive $596M in renewal revenue by retaining 80% of members (+2.3ppts over plan).Managed the Marketing team to drive 3M self-service actions initiated that led to reduced calls per policy by 46%(8 calls per policies) vs. members that did not receive self-service marketing tactics.
Skills
- Segmentation
- Customer Insight
- Cross-Functional Team Leadership
- Competitive Analysis
- Brand Management
- Consumer Behaviour
- Marketing Strategy
- Marketing Communications
- Market Planning
- Entrepreneurship
- Consumer Products
- Market Research
- Forecasting
- Strategy
- Brand Equity
- Strategic Communications
- Marketing Research
- Nielsen
- Qualitative Research
- Product Marketing
- Retail
- Market Analysis
- Management
- Consumer Insight
- Analysis
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