Stefanii Morris

About Stefanii Morris

As a Campaign Manager at Indeed, I create and execute global marketing campaigns that…

Experience

1. Enterprise Lifecycle Campaign Manager

   Indeed

   May 2023 — Present

   Plan, orchestrate and execute global integrated campaigns •Expert in cross-channel campaign strategy •Oversees strategy for delivering the right message to right audience at the right time •Partner cross functionally with product marketing, strategy & ops, growth, sales/CS, brand, PR, paid media teams to consult, connect, coordinate and deliver integrated campaigns •Drive sales opportunities and ensures conversion •Understand, evaluate and collaborate with global markets for campaign execution •Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement. •Send highly targeted communications based on customer preferences, behavior, and past interactions. •Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys •Utilize customer segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences •Generate hypotheses driven by data to improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise •Own engagement initiatives from inception to launch to measurement •Drive the creative development & iteration pipeline utilizing learnings from your A/B tests

Education

• University of Nebraska-Lincoln

  Bachelors of Science

• Skillcrush

  Front-end Development/UX/Digital Marketing