Stefanie S.

WORK HISTORY

EDUCATION

SKILLS

ABOUT STEFANIE S.

Professional Highlights:• Managed external communications for the largest grocery retail group on the East Coast, providing communications support and oversight to its to five local brands.• Navigated a leading Northeast grocery store chain through major crisis events including an 11-day worker strike, pandemic, and store shooting.• Piloted the public relations efforts for a national CPG brand that, in combination with an integrated marketing plan, contributed to double-digit growth in both sales and distribution. • Designed and led inaugural consumer public relations campaign for a national women’s retailer; garnered more than $4MM worth of media (print and TV); led to the acquisition of its digital public relations business and projects with its sister companies.• Created and executed first strategic press campaign for a small boutique NYC digital agency; resulted in local, national and international stories across print, broadcast and digital media.• Launched luxury Italian shoe company in the U.S. market; placements secured across national, regional and local print, broadcast and digital media.Specialties: Public Relations, PR & Communications Writing, Marketing Communications, Strategic Communications, Brand Management, Cause-Related Marketing, Global Account Management, Social Media, Strategy Planning, Client Service and Comic Relief.