Stefanie Lo
Art Director at Microsoft
- Role
- Art Director, CSO Studio at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Stefanie Lo
Award-winning Senior Art Director with deep expertise in digital campaigns and web…
Experience
Art Director, CSO Studio
Jun 2018 — Present · Redmond, WA, US
Dual-focused role in campaigns and production: I develop concepts and toolkits for seasonal marketing campaigns, as well as lead execution across various digital storefronts (Homepage, Microsoft Store, Windows Store, and Xbox Dash). Campaigns (Holiday, Spring Sale, Back to School, Ultimate Game Sale)• Work closely with a team of designers to delegate and develop concepts. Push for high quality design and alignment to brand principles • Create pitch decks—help with layout, organization, flow, and adding final polish• Collaborate and present creative to key business stakeholders and partners• Provide solutions to continually evolve concepts and address stakeholder feedback• Stress test concepts to ensure scalability and ease of execution • Oversee/consult on toolkit development with designers. Sign off on final assets for delivery, ensuring consistency and quality Execution• Lead creative reviews with the CSO Managed Service production team. Support and approve all run sustain work across US and global markets — creative service requests include anything from image requests, to supporting display ads, to designing landing pages• Develop campaign execution guides and templates for designers • Host working sessions with designers to develop strategic creative solutions• Help improve workflow efficiencies, overcome blockers, and maintain partner/requestor relations• Provide creative consultation for outbound marketing channels and 3rd party partners to solve any execution challenges
Education
Boston University
BA
2004 — 2008
Skills
- Copywriting
- Web Design
- Adobe Creative Suite
- Integrated Marketing
- Advertising
- Creative Direction
- Interaction Design
- User Experience Design
- Social Media
- Indesign
- Email Marketing
- Digital Marketing
- Illustrator
- Interactive Advertising
- Art Direction
- Adobe Illustrator
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