Stefanie Knoren
Senior Strategy Consultant @Kregel & Plietsch
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WORK HISTORY
Senior Strategy Consultant @Kregel & Plietsch
Hamburg, DE
Freelance Senior Consultant within the Kregel & Plietsch network, supporting organizations in customer-centric business transformation, digital growth and value creation. I work with executive teams to connect strategy, customer insight and organizational capability—turning complex change into meaningful, people‑centred progress.SELECTED ENGAGEMENT:VTG AG (Europe’s largest private wagon hire & rail logistics provider)Customer‑centric business transformation_Led the customer‑centred direction of a multi‑year digital transformation program_Drove commercial and sales transformation across key accounts and strategic segments_Conducted customer research and designed value propositions and innovative service experiences_Led customer co-creation and innovative solution development_Strengthened alignment across sales, product, commercial and digital functions_Supported change initiatives to anchor customer centricity across the organizationIMPACT:_Significant growth of international key accounts and customer loyalty_Signifiant achievements in the optimization of key service KPIs
EDUCATION
University of the Arts London
MA, Design Management
Akademie Mode Design (AMD) Duesseldorf, Germany
Bachelor's degree, Marketing/Product Management
SKILLS
ABOUT STEFANIE KNOREN
I help future-driven leaders and leadership teams design and deliver transformation that works – with clarity, purpose, and confidence in the age of AI.With 25+ years of experience in digital strategy, business and value proposition design, business and organizational development, I bring together what many organizations struggle to combine: Strategy, AI, Customer Experience, and People-Centered Transformation.WHAT I DOI support executives, founders, and teams in three critical areas:1) Value Proposition, Brand & Go-to-Market I help organizations clarify their core value, differentiate their brands, and build modern, customer-centered go‑to‑market systems.Focus: Value proposition design, brand strategy, customer journeys, marketing & sales alignment, and interim leadership.2) AI-First Strategy & Leadership Enablement I enable leaders to navigate the AI shift strategically—moving from buzzwords to business impact.Focus: AI strategy development, executive workshops, team boosters, and AI Fluency programs. I help you use AI as a strategic thinking and execution partner.3) Strategic Capability Building (The Big 5 of Strategy) As one of the first 100 Big 5 of Strategy Coaches worldwide, I help build the core skills that drive transformation: clearer thinking, better decision-making, stakeholder alignment, momentum, and execution power.HOW I WORKHuman-centered & Co-creative: Transformation happens with people, not just slides.Strategic + Hands-on: I bridge high-level thinking with practical execution.AI-First: Embedding AI into both thinking and doing.Empowerment: Designed to make your teams capable, not dependent on consultants.WHO I WORK WITHCEOs, Founders, C-Level Leaders, and Heads of Marketing/Sales/Product/HR in mid-sized organizations, scale-ups, and international companies navigating change.READY FOR CLARITY?If you are looking for a strategic sparring partner who combines transformation expertise with modern, AI‑enabled working methods, let’s connect.
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