Stefanie Hansen
Group Manager, Brand Management and Marketing Communications @Avery Products Corporation
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WORK HISTORY
Group Manager, Brand Management and Marketing Communications @Avery Products Corporation
Build and maintain a strong, clear, meaningful brand in the minds of consumers and partners by ensuring promotional collateral maintains brand integrity and editorial consistency across all company marketing initiatives and communications. Oversee the development and delivery of the brand marketing strategy to drive sales revenue and brand awareness. Ensure new content development and messaging platforms are aligned with new brand guidelines and help to build brand equity. Creating a coherent brand style guide framework for understanding brand guidelines and optimizing for digital channel best practices. Identify and develop sponsorship opportunities and partnerships with relevant media publications, industry experts, influencers, ambassadors (customers, subject matter experts, employees) and communities to build brand awareness and support key initiatives. Creating and executing an internal communication strategy that improves the employee experience and drives an increase in employee engagement. Developed and deployed Avery’s brand and recruitment marketing content in partnership with internal partners to support ongoing talent attraction initiatives by finding qualified candidates and driving an increase in job applications. Support the Industrial business group by delivering the most effective communications cadence, frequency, content and channels to reinforce the Avery Industrial business strategy by managing the editorial process, full-funnel content marketing calendar and lead-generation workflow for this audience. Partner with Sales and Customer Marketing by providing recommendations on how to maximize their trade budget and placements to gain maximum engagement. Launched a social selling program for the Industrial sales team to help increase their connections/followers, support their sales goals and position our sales reps as industry experts and resources.
EDUCATION
Chapman University
Bachelor of Science, Business Administration, Finance and Marketing Emphasis
University of Southern California
Master of Communication Management (MCM)
SKILLS
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